Research Your Prospective Employer

We’ve heard the story many times: A company posts an open position and ends up with hundreds of resumes to sort through, most of which aren’t a good fit for the position. One reason could be the applicants’ failure to research the company first to ensure a match.

As a job applicant, it’s in your best interest to research any company before you apply. The more you know, the better you can tailor your cover letter to show what a great solution you are for their needs. One great suggestion is to “find people who work for or know about the organization. This could be people you meet at a career fair, family members, neighbors, parents of friends, students who graduated ahead of you, and alumni contacts.”

For more tips on how to research specific employers, click here.

Research tips published on career.vt.edu.