Research Your Prospective Employer

Updated July 3, 2024

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We’ve heard the story many times: A company posts an open position and ends up with hundreds of resumes to sort through, most of which aren’t a good fit for the position. One reason could be the applicants’ failure to research the company first to ensure a match.

As a job applicant, it’s in your best interest to research any company before you apply. The more you know, the better you can tailor your cover letter to show what a great solution you are for their needs. One great suggestion is to “find people who work for or know about the organization. This could be people you meet at a career fair, family members, neighbors, parents of friends, students who graduated ahead of you, and alumni contacts.”

Research tips published on career.vt.edu.

Marcianne Kuethen

Marcianne Kuethen is a Senior Writer at Amtec, where she has written over 700 blog posts in the past 18 years. Her family has led the company across three generations, from her father who founded Amtec in 1959 to her son Barrett who serves as President and CEO today. Outside of writing, she makes art, music, and gardens.

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