Marcianne Kuethen

By Marcianne Kuethen Aug 08, 2008

The Next Wave of Young Workers

How can it be possible that another generation is emerging into the workforce? Wasn’t it only yesterday when we were reading about the Generation X invasion into our career centers and corporate campuses? Here’s what you need to understand about the new Generation Y in order to fully maximize their performance in your workplace.

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By Marcianne Kuethen Aug 03, 2008

Building Your Brand: Tactics for Successful Career Branding

What is it that all successful companies have mastered—and what job-seekers looking to advance in their careers need to master? What is it about Coca-Cola, Microsoft, Starbucks, Disney, and McDonald’s? What makes a consumer buy one product over another—and makes one job-seeker much more sought after than others? The answer is marketing, but more specifically it is the power of branding.

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By Marcianne Kuethen Jul 28, 2008

4 Steps to Career Passion

As you look ahead, think of the rest of your career as a journey. That journey has the potential to be an incredible adventure, or the roadtrip from hell. Here are four steps to make sure you enjoy the ride!

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By Marcianne Kuethen Jul 21, 2008

I Wish I Knew What I Want to Be When I Grow Up

Discovering what you want to be when you grow up is a journey, not the destination. The quest is different for each of us but has some signposts in common. Once you have determined what these signs mean to you, your path will be clear.

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By Marcianne Kuethen Jul 17, 2008

Career Change Do’s and Don’ts

Follow these career-change rules and you should achieve success in contemplating changing careers — and in your career change.

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By Marcianne Kuethen Jul 14, 2008

Make Recruiting a Marketing Event

The next time you find yourself grousing about not being able to find and keep enough qualified employees, start compiling a list of your company’s “good stuff”—reasons why people would want to work for you, or why your employees stay.

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By Marcianne Kuethen Jul 11, 2008

Keeping Entry Level Workers from Quitting

Turnover is costly for all businesses, large or small. However, the small business owner may feel the impact more immediately and to a higher degree. While there may not be a magic formula for attracting and keeping entry-level workers, here are some tips to conside.

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By Marcianne Kuethen Jul 10, 2008

Seven Costly Legal Myths About Managing Independent Contractors

In an effort to trim labor expenses, many businesses have cut costs by replacing employees with independent contractors. Some savings are certain-employers don’t pay employment taxes to the IRS or benefits to these workers. But with independent contractors, the risks-and the hidden costs-may reduce or even wipe out the savings!
This article focuses on seven legal myths, and what you can do to protect your business.

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By Marcianne Kuethen Jul 03, 2008

Land a Great Catch without Breaking the Bank

You’ve found a superstar with the ideal skills, personality, and experience for the position–Congratulations!
But you still have one hurdle to overcome–salary negotiations. Landing the cream of the crop without disrupting established pay scales can be tricky. To help, here is a quick list of strategies for negotiating salary with high performers.

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By Marcianne Kuethen Jun 21, 2008

Mentoring Can Improve a Company’s Culture

Wouldn’t it be great to have a seasoned insider who could help you navigate your company’s corporate culture? Would you like a personal coach who would give you practical advice about how to approach a workplace problem? As companies wrestle with ways to keep the “free agent” workforce satisfied, they are turning to mentor programs for these guardian angels.

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